Tag Archives: knowledge workers

Are you driving the bus?

Are you riding in the bus or driving it?

Benjamin Franklin was wrong when he said that the only things certain in life are death and taxes. Here’s why.

One of the scariest things that one can undergo is involuntary changes that require you to get out of your comfort zone. Comfort zones are great things to have. You know exactly how everything is operating. You have a sense of direction and a sense of what is both right and wrong. Conditions are stable. In many case, the predictability of things makes you perform at your utmost best and you will be able to shine in your own stated objectives. Such is the oddity of human nature and their comfort zones that it is not unheard of to hear prisoners on life terms (which in some countries equates to 20 years in jail) struggling to adapt to the realities of the real world, when released. In an ideal world, everybody would be in their comfort zones. The reality is that this is not an ideal world and comfort zones are a scarce commodity.

“How do you deal with change Suresh?”, “Why are you so calm?”, “Why aren’t your worried about the same things as I am?”

I am not a super human. Change scares me as much as it does anybody else, but I’ve learnt to respond to it quite differently. I have in the past talked about how my job is constantly under threat from individuals in cost advantaged regions. Ironically, I’m an individual that’s currently living in a cost advantaged region. Shouldn’t this be the least of my concerns? The answer is no. Because I’m driving the bus.


Best Offshoring Locations

Source : The Economist

The table above ranks the most attractive offshoring locations in the world. I know that emerging players in the services offshoring / outsourcing industry (in the red box I’ve highlighted above), will slowly start climbing the ranks of today’s cost advantaged region. That means Malaysia will be under threat in couple of years. But it also means that there is an opportunity to use the lessons learnt in the present industry state to move up the value chain. One comment I usually get from my views is that Europeans and Americans don’t share my sentiments because Asia is a growing region for IT and theirs is not. This is a view I disagree with.

Enter Glocalization.

The ability to think globally and act locally is a paradigm that is now becoming more apparent. Sure, work might be moving away from Western Europe but that doesn’t mean India and Malaysia are the right destinations. We’ve all heard of the Bangalore horror stories and seen how they’ve failed when they tried to pretend to be who they are not. Glocalization applies to both the customer being served as well as the server.

In fact, the expansion of the European Union and the pervasiveness of cut price budget airlines like Ryan Air, provides an amazing opportunity for work to move to Eastern Europe. I believe this definitely makes more sense, since the cultural gap among the two worlds (Eastern and Western Europe) is certainly less than moving work to Asia. Bulgaria, who joined the EU club in January, is moving up the ranks to fill this niche market. This means IT workers will have tonnes of opportunities just a stones throw away, in a single European nation. As for the US, Mexico is certainly an option that is thriving, and hence also opens up opportunities for both parties to flourish.

A bus is a very interesting analogy to use in the outsourcing / off-shoring debate. For many workers in companies that are partaking in an outsourcing initiative, there really is nothing much you can do to change the direction of the company. This is particularly so if the company is a large multinational corporation, where decision are usually made by individuals in far off lands. To use a parallel analogy, a bus, like a company, usually has predefined route. The route is generally unchangeable, and like the company, is usually determined by its economic feasibility. In general, people usually say that you have two options :

  1. Ride on the current bus, or
  2. Use another alternative means of transportations – like the LRT (or metro).

But I believe in a whole new dimension. I choose to drive the bus.

Take control. Seize the moment. Embrace the uncertainty.


Empowerment is a huge first step towards this sense of independence. This can only come with the realization the days of lifelong employment and fat retirement cheques are now over. It’s everybody for himself, both from the perspective of organizations and individuals. In the past, employees could rely on employers to protect their employment status. Similarly, employers in the past didn’t have to deal with attrition as much employees today have to. The trick to managing this is two folds:

From an employee’s perspective

As an employee, one must realise that organizations generally are loyal to their shareholders, and I must state that there is nothing wrong with this. After all, who can deny the importance of a return on investment or for a company to continue to be profitable. Nobody is obliged to be charitable and one has to acknowledge that the carrot for enterprises to risk their investments and expand relies on good profitability. If you can accept this statement, then you also must realise that the people are the lifeline of any organization. Many IT workers forget that as you move up the value chain, there is only so many things that can be automated. Hence, as an individual, one must be prepared to constantly upgrade themselves to ensure that you continue to add the requisite value points to your individual scorecard. While many people prefer to bandy about the phrase Employee Value Proposition (EVP), I personally believe that individuals are just as responsible to ensure they bring value to the organization.

From an employer’s perspective

Employers must realise that they must continue to empower their workers to make choices. Firstly, because it’s good for business as the best talents usually want to work for a good employer. But more importantly, it also ensures that the organization gets the best value of it’s money. Attrition, which is the scourge of many companies is usually why organizations in Asia generally refuse to train people. But my perspective is vastly different.

Firstly, I believe that by empowering people, the business gets better decisions made and operates with even greater efficiency and effectiveness. If you have the best people, you should, theoretically, make more profits. And I’ll admit, I’m not the first to realise this. Google, has for many years attracted the top talent, and allowed them to nuture their skills by providing programs like the do-what-you-want-1-day-a-week-program. Talent and talent exploitation will be key assets to every organization.

But the dimensions to this take a second twist. I believe that by empowering people, we create a realm of “good attrition”. Historical definitions of attrition generally takes a negative twist. The need and the cost associated with attrition generally has painted attrition as a negative element. There will always be cost associated with attrition but I believe that the attrition dimension takes a different spin when dealing with knowledge workers. Here’s why.

Assuming you have a worker called Anthony. Anthony is a top performer and an invaluable asset to the company. As a modern employer, I would ensure that I adequately develop and train Anthony although I know that he might take away my training and potentially someday even set up his own venture. But why? What’s in it for me as an employer? The answer to this is that if Anthony leaves, 5 other people from other companies or organizations who know Anthony either directly or indirectly will say – “that’s a great place to work, look what happened to Anthony!”. What’s more, the 5 people then tell another 5 people who go on to tell another 5 people. In marketing, nothing beats advertising like hard core advocates and fan-boys. I couldn’t agree more. Letting Anthony or any other typical worker drive the bus, ensures that all parties benefit.

Steps to empowerment

One of the questions I commonly get from the many people I work with is how I maintain my positive outlook in these tumulus and uncertain times. It’s split into a couple of dimensions.

Think World Class

Firstly, I’ve come to accept that nobody owes me anything. Not my present employer, not my future employer. And this has a lot to do with the fact that I grew up in a country with a slightly twisted, but necessary at that time, affirmative action policy. But this fact has nothing to do with what I am. For many years, I’ve always believed that the only way to succeed is to strive for world class quality. In my debating career for example, I moved from being a nobody in 1999 when I attended my first Asian Debate Championship to becoming the Best Speaker in Asia in 2002. When I moved into coaching, I developed and set the foundations for the team that nobody knew had the chance to become world beaters. I took a slightly challenged team, moulded them, inspired them and set the foundations right for them to grow. When I left the team to explore new options in my life, I had already ensured that they were among the top 4 teams in Asia. All of this in a span of just 1 year.

I continue to push myself even today when I believe that everything I do, must be world class. I will continue to benchmark myself against ordinary people who become world beaters like Tony Fernandes, of AirAsia fame, and JK Rowling, of the Harry Potter fame. Remember, do, then apologise if you have to. Think world class means acting world class and that means taking risks.

Acquire Knowledge

Secondly, never stop enriching yourself with knowledge. Last year, I signed up for an MBA. It’s a tough thing to do. After all, it seems to me like every time I have to complete an assignment, my friends are going out on a party. It seems to me like every time I have to complete an assignment, there’s something on television that I really like. Every time I have to complete an assignment, another more fun thing pops up. It’s really hard. Sometimes I don’t really know how I juggle it. And then I remember, I need to drive the bus. I smile and then move on. Still, having fun is more fun and when you’re my age, and it’s not too good for the dating life either. 😉

But do I have to sign up for a course?

It’s one of the ways, yes, but not the only way. Enrichment can also come in the form of knowledge acquisition. Whether it’s reading my favourite magazine the Economist, or using Google news alert to get a summary of the latest summary of what’s happening, KNOWLEDGE IS POWER! Do what works for you.

Accept Feedback

Lastly, always welcome constructive feedback. I’m young, hard headed and many a times an idiot when it comes to handling people because I’m inexperienced. I also have a male ego. Let’s face it, at 26, there’s only so much of the world I’ve seen. But this is where I really began to realise the importance of accepting feedback. There’s a wealth of information out there and because of societal pressure or the need to be politically correct, people refrain from giving feedback. As an individual, one is responsible for ensuring that there is an adequate environment for feedback to occur. Never piss on somebody because they are providing negative feedback directly to you. These people are invaluable assets that you must nurture. After all, if you’re driving the bus, the the alignment does run every now and then. The trick is to take it to the shop when somebody tells you about it and thank him greatly.

Have you ripped your ticket?

Benjamin Franklin would have been right if he said that the only things certain is death, taxes and change. I’m driving the bus. Are you?